Driving Commercial Growth with the Brisbane Bullets

TPG Advisory Group recently worked with a professional basketball club in the National Basketball League to support the development of its commercial and revenue-generating operations. The project focused on improving internal structures, refining sales strategies, and identifying opportunities to increase efficiency and revenue across several departments.

Our engagement involved working closely with the club’s leadership and staff to review key areas such as corporate hospitality, partnerships, membership, and commercial strategy. Through a series of structured interviews and operational reviews, we helped the organisation identify areas for improvement and provided a set of practical recommendations to guide future decision-making.

Key focus areas included:

• Improving alignment and communication between departments involved in revenue generation

• Strengthening sales and renewal processes to ensure more consistent revenue flow

• Reviewing resource allocation and team structure to match operational needs

• Helping the club better understand and maximise the value of its commercial assets

• Supporting the development of more structured prospecting and lead generation strategies

• Providing input on timing, pricing, and packaging of core hospitality and commercial products

Throughout the process, the focus remained on identifying straightforward, achievable changes that could improve commercial performance over both the short and long term.

TPG Advisory Group works with sporting organisations around Australia to support operational planning, commercial strategy, and revenue growth. Our work is practical and collaborative, with a focus on helping organisations operate more effectively and position themselves for long-term success.

If your organisation is looking to improve its internal commercial operations or gain external perspective on your current approach, we are available to assist.