Unlocking Basketball WA’s Commercial Potential

TPG Advisory Group is proud to announce a new strategic partnership with Basketball WA (BWA), aimed at accelerating the growth and diversification of the organisation’s commercial operations.

Through this partnership, TPG Advisory Group will conduct a comprehensive review of BWA’s existing commercial portfolio and deliver a structured commercial framework designed to generate sustainable, long-term revenue growth. A key focus will be the creation of enduring partnerships that strengthen the foundations of BWA’s participation pathways and community programs.

Driving Growth in a Fast-Growing Sport

Basketball continues to be one of the fastest growing team sports in Australia and is now the second-highest participation sport for juniors in Western Australia. With nearly 70,000 registered players, 77 Associations, and 350 Clubs across the state, the game’s reach is both broad and rapidly expanding.

This growth creates a unique opportunity for forward-thinking organisations to align their brand with a dynamic and diverse sporting community.

Unlocking New Opportunities

Our work with BWA will help unlock new opportunities across multiple levels of the sport, including:

• Western Australian Basketball League (WABL)

• NBL1 West competition

• Regional programs and initiatives

• High-performance state pathways

Each of these areas presents a platform for businesses to engage with communities, foster participation, and support the development of basketball across Western Australia.

A Partnership for the Future

“Basketball in WA is experiencing incredible momentum,” said TPG Advisory Group Managing Director, Troy Georgiu. “We are excited to bring our commercial expertise to help shape its future and connect like-minded organisations with a sport that is making a truly meaningful impact across the state.”