Organisational Rebrand with TCD Group

At TPG Advisory Group, we’re proud to work alongside organisations that are not only shaping industries—but shaping infrastructure itself. That’s why our recent partnership with TCD Group has been a standout engagement, where we were able to fully refresh their visual identity, brand positioning, and marketing presence across Western Australia for their four major brands: TCD Civil Constuction, Aaro, Hydrastorm and D&M Waste Management.

TCD is a trusted name in civil construction and water management, playing a crucial role in building the infrastructure that powers Western Australia. Our task was to evolve their identity, visually and strategically, so it reflected the scale, capability, and modernity of their operations.

What we helped delivered:

• A complete new brand identity and logo system

• Website development and marketing collateral integration

• A multi-channel marketing rollout strategy

• Creative design assets for airport billboards, bus wraps, and digital displays

Making an Impact in High-Traffic Spaces

TCD’s four brands deserved high visibility—so we executed a bold creative strategy that placed their new messaging and brand in key public spaces, including airports and major city transport corridors.

A Brand That Reflects Capability and Confidence

TCD is known for building things that last; and now, so is their brand. We’re thrilled to have helped reposition them for the next stage of their growth with a clear, powerful message and a bold visual identity that matches their impact on the ground.

This project reflects what we love doing at TPG: transforming great operations into memorable, market-leading brands.